about John

Welcome to Cocalex Consulting

John Maxwell has over 16 years experience in the Financial Services sector and has owned and operated 9 finance franchises, an Accounting and Financial Planning office as well as several other businesses. John brings all of his experience and business acumen to his consulting business clients for you to benefit and capitalise on. It's very rare to find such a broad set of skills and experience in one person. John also has build up a very extensive and professional network of businesses relationships and business experts of which you will gain access to.

He has a particular focus and passion for leadership, training and development, franchise development and commercial partnerships.

John is also a coach and facilitator in leadership training and development with The John Maxwell Company and global leadership guru, John C Maxwell. John also has extensive experience in sales training and peak performance.

At the core of his passion is a drive and commitment towards the development of holistic advice within the financial services. John is a strong advocate for the allied services to be working more closely in order to provide the client with the desired customer experience, advice and tools they require.

Founder of Cocalex Consulting
John J Maxwell

John is a published thought leader within the financial services industry. His articles were recently published in several trade publications including: The Adviser, IFA magazine and Accountants Daily.

His published articles encouraging professional services to adopt a holistic advice model both resonated and inspired professionals across the country. John is a firm believer that all professional services allies can work effectively as a team whilst embracing the technological advancements to provide their clients with the best customer experience, advice, solutions & tools.

John will continue to write and collaborate his thoughts and opinions with the intention to transform the industry for the better.

To read more of John's thoughts and opinions, visit the blog page.

Over the last 25 years in Business, John Maxwell has gained tremendous experience and skills in:

  • Conflict Resolution
  • Team Leadership
  • Business Mentoring
  • Peak Performance
  • Business Development
  • Financial Services
  • Commercial Partnerships
  • Business Leadership
  • Business Coaching
  • General Management
  • Franchise Development
  • Business Expansion
  • General Accounting & Income Tax
  • Holistic Advice

  • Venture Capital Raising
  • Real Estate
  • Recruitment
  • Sales skills & techniques
  • Community Contribution
  • Marketing Solutions
  • Communication skills

John is a qualified Mortgage Broker and mentor. His experience also spans across Tax Preparation and he also holds his Real Estate Sales Certificate. To compliment his experience and expertise, John has also studied the Diploma of Financial Planning as well as the Certificate in Tax Accounting.

With over 25 years experience in Business, Finance, Property, Wealth Management, Accounting and Training, John is well positioned to advance any business to the next level. With his core values of Integrity, clear communication, and leadership growth John can impart a wealth of knowledge and skills to advance your business.